Thursday, August 11, 2005
Burger King or Mac Donalds?
I remember a similar thread on this subject but please consider this for the front page news regarding Burger King and Mac Donalds. Not long back I visited a Burger King and waited so long for service I ended up walking away. It was a Bank Holiday weekend and they had like two members of staff serving with a whole queue of people waiting. I ended up trying to message them on their website and then had to phone so I would imagine most people wouldnt have bothered to even complain but I did. About a week later I get an apology letter from Burger King and two vouchers for BK Meals. OK I think thats cool of them and they are forgiven. This was relating to the service at their motorway service station near Keele.Three weeks later I pull over at the Frankley Services at Junction three just outside Birmingham where Im like starving hungry and anything will do. What do I find but another slovenly sloppy service establishment and two people working there. This cannot possibly be classed as fast food its a joke. This time I just headed out and into Birmingham where I reluctantly stopped at Mc Donalds. I used the drive through and ordered a big mac meal and a chicken something for my partner and coffee and a milk shake and was told to drive to the next window where the food was already ready in like 45 seconds flat.I really dont like Mc Donalds but that is so impressive. Burger King got better burgers but not better fries and most of their other food is better too but the service is so bad it looks like an amateur against the way Mc Donalds operate. Burger King really got to do something to get its act together its just a joke on service.Anyone else had similar problems with Burger King?
woensdag 6 augustus 2008
interview 6
Question: what do you think about the price/quality combination?
Nice combination. I eat there a lot because I can't cook and I think it's very cheap.
Question: What do you think about the service?
Fine. I don't think it's relevant. The important thing is that I get my food. I don't care if they're smiling or not.
Question: Do you have some positive experiences of the visit to the Mc Donalds?
Yes. I really like the food. I'm working outside all day and I don't have a long break so I go to the Mc Donalds because I get my food very quick.
Question: Do you have some negative experiences of the visit to the Mc Donalds?
Once, I had to wait very long. Because they made a mistake. They brought me the wrong burger so they had to make a new one. Because of that, I showed up too late at work.
Question: What is typical for Mc Donald’s, what is the difference with other fast food restaurants?
I think they have the fastest service of any fast food restaurant. If they don't make any mistakes you get your food in just a few minutes.
Question: Would you like to change or add something to Mc Donald’s?
No, I don't know anything that they could change. I always eat the same thing. Maybe they could make it cheaper for me because I come back every day. ( laughing)
Question: Do you think advertising has an influence on your behavior?
No, it doesn't have any influence. I don't mind if they have a new meal or a new flavour of milkshakes. Actually, I've never seen an advertisement of the Mc Donalds because I don't watch television that much.
Question: What do you think Mac Donalds needs to improve to get more costumers?
I think it would be perfect if they would have a Mc Delivery. People which are working very hard don't have time to drive to the Mc Donalds and order some food. For them it would be a good sollution.
Male
Weight: very much
Age: around 40
Nice combination. I eat there a lot because I can't cook and I think it's very cheap.
Question: What do you think about the service?
Fine. I don't think it's relevant. The important thing is that I get my food. I don't care if they're smiling or not.
Question: Do you have some positive experiences of the visit to the Mc Donalds?
Yes. I really like the food. I'm working outside all day and I don't have a long break so I go to the Mc Donalds because I get my food very quick.
Question: Do you have some negative experiences of the visit to the Mc Donalds?
Once, I had to wait very long. Because they made a mistake. They brought me the wrong burger so they had to make a new one. Because of that, I showed up too late at work.
Question: What is typical for Mc Donald’s, what is the difference with other fast food restaurants?
I think they have the fastest service of any fast food restaurant. If they don't make any mistakes you get your food in just a few minutes.
Question: Would you like to change or add something to Mc Donald’s?
No, I don't know anything that they could change. I always eat the same thing. Maybe they could make it cheaper for me because I come back every day. ( laughing)
Question: Do you think advertising has an influence on your behavior?
No, it doesn't have any influence. I don't mind if they have a new meal or a new flavour of milkshakes. Actually, I've never seen an advertisement of the Mc Donalds because I don't watch television that much.
Question: What do you think Mac Donalds needs to improve to get more costumers?
I think it would be perfect if they would have a Mc Delivery. People which are working very hard don't have time to drive to the Mc Donalds and order some food. For them it would be a good sollution.
Male
Weight: very much
Age: around 40
interview 5
Question: what do you think about the price/quality combination?
It's a good combination. The quality of the food could be better. Sometimes I have the idea the vegetables aren't fresh.
Question: What do you think about the service?
The service is pretty good. Although they're not "really" friendly. They're just pretending to be friendly with their fake smile, but a good thing is that at the Mc Donald's they employees all can speak normal Englisch, at the Taco Bell or Wendy's there Englisch lituaraly sucks.
Question: Do you have some positive experiences of the visit to the Mc Donalds?
Yes. It's fast, you get your food very quick. It's cheap, you only pay a few dollars for a meal and it's relatively tasty.
Question: Do you have some negative experiences of the visit to the Mc Donalds?
The Mc Donald's is a very busy restaurant. Once I came there and there wasn't any place to sit down. I think that's something that should not happen too much.
Question: What is typical for Mc Donald’s, what is the difference with other fast food
restaurants?
The fast service. The Mc Donalds is the only restaurant where you get your food that quick. Especially the Mc Drive. In 2 minutes you get your food, that's a very good thing.
Question: Would you like to change or add something to Mc Donald’s?
I think the food is good, but the Mac Donald's isn't perfect. They should have more healthy products.
Question: Do you think advertising has an influence on your behavior?
Yes, of course. When they introduce a new product. I might go up there and try it and every time you here the name Mc Donald's you are going to think about the Mc Donald's, that's where they want to get to.
Question: What do you think Mac Donalds needs to improve to get more costumers?
I think they should make it more healthy. A lot of people won't go eat there because it's not healthy. So make some burgers more healty and other still the same. So everybody can choose.
Male
Weight: 60 to 65
Age: 19
It's a good combination. The quality of the food could be better. Sometimes I have the idea the vegetables aren't fresh.
Question: What do you think about the service?
The service is pretty good. Although they're not "really" friendly. They're just pretending to be friendly with their fake smile, but a good thing is that at the Mc Donald's they employees all can speak normal Englisch, at the Taco Bell or Wendy's there Englisch lituaraly sucks.
Question: Do you have some positive experiences of the visit to the Mc Donalds?
Yes. It's fast, you get your food very quick. It's cheap, you only pay a few dollars for a meal and it's relatively tasty.
Question: Do you have some negative experiences of the visit to the Mc Donalds?
The Mc Donald's is a very busy restaurant. Once I came there and there wasn't any place to sit down. I think that's something that should not happen too much.
Question: What is typical for Mc Donald’s, what is the difference with other fast food
restaurants?
The fast service. The Mc Donalds is the only restaurant where you get your food that quick. Especially the Mc Drive. In 2 minutes you get your food, that's a very good thing.
Question: Would you like to change or add something to Mc Donald’s?
I think the food is good, but the Mac Donald's isn't perfect. They should have more healthy products.
Question: Do you think advertising has an influence on your behavior?
Yes, of course. When they introduce a new product. I might go up there and try it and every time you here the name Mc Donald's you are going to think about the Mc Donald's, that's where they want to get to.
Question: What do you think Mac Donalds needs to improve to get more costumers?
I think they should make it more healthy. A lot of people won't go eat there because it's not healthy. So make some burgers more healty and other still the same. So everybody can choose.
Male
Weight: 60 to 65
Age: 19
interview 4
Question: what do you think about the price/quality combination?
I think it's a very good combination. We're from Holland so the meals are a lot cheaper here. In holland we pay something like 6 euro's for a meal. We just paid 6 dollars for a meal, so that's a big difference.
Question: What do you think about the service?
The service is not so good. We had to wait very long for our meals. We we're waiting for 10 minutes before we had something to eat. That is pretty long for a Mc Donalds. I can understand that when they're very busy, but we were the only customers.
Question: Do you have some positive experiences of the visit to the Mc Donalds?
I always enjoy the food. A lot of people say that the burgers are too cold and things like that but I don't mind. I just like the burgers a lot.
Question: Do you have some negative experiences of the visit to the Mc Donalds?
Yes, a few days ago, they gave me the wrong order. I ordered a Big Mac and they only gave me a hamburger. It wasn't a big problem, but it's the only negative experience I've had.
Question: What is typical for Mc Donald’s, what is the difference with other fast food restaurants?
I don't know really. The taste is the only thing that is typical for Mc Donalds I think. You can get the same meal anywhere else but it won't taste the same.
Question: Would you like to change or add something to Mc Donald’s?
No, not really. I like the food so I don't want them to change that. I suppose they could change the service.
Question: Do you think advertising has an influence on your behavior?
No, it doesn't. I eat a lot at the Mc Donalds and I don't think it's very good when I go and eat there more. So advertisement doesn't have any influence on my behavior.
Question: What do you think Mac Donalds needs to improve to get more costumers?
The service, that's the only thing I can complain about. When they improve that, I think that customers will come back sooner.
Because you are from Holland, what is the difference between Holland and the U.S.?
Cause it's hot over here, we need more drinks, so you can get a free refill. I though that the Mac would be much bigger over here, with more and extra food, but that's not true at all. In holland we even had more kinds of Mc flurries
Man and wife.
Weight: a lot
Age: 27 and 29
I think it's a very good combination. We're from Holland so the meals are a lot cheaper here. In holland we pay something like 6 euro's for a meal. We just paid 6 dollars for a meal, so that's a big difference.
Question: What do you think about the service?
The service is not so good. We had to wait very long for our meals. We we're waiting for 10 minutes before we had something to eat. That is pretty long for a Mc Donalds. I can understand that when they're very busy, but we were the only customers.
Question: Do you have some positive experiences of the visit to the Mc Donalds?
I always enjoy the food. A lot of people say that the burgers are too cold and things like that but I don't mind. I just like the burgers a lot.
Question: Do you have some negative experiences of the visit to the Mc Donalds?
Yes, a few days ago, they gave me the wrong order. I ordered a Big Mac and they only gave me a hamburger. It wasn't a big problem, but it's the only negative experience I've had.
Question: What is typical for Mc Donald’s, what is the difference with other fast food restaurants?
I don't know really. The taste is the only thing that is typical for Mc Donalds I think. You can get the same meal anywhere else but it won't taste the same.
Question: Would you like to change or add something to Mc Donald’s?
No, not really. I like the food so I don't want them to change that. I suppose they could change the service.
Question: Do you think advertising has an influence on your behavior?
No, it doesn't. I eat a lot at the Mc Donalds and I don't think it's very good when I go and eat there more. So advertisement doesn't have any influence on my behavior.
Question: What do you think Mac Donalds needs to improve to get more costumers?
The service, that's the only thing I can complain about. When they improve that, I think that customers will come back sooner.
Because you are from Holland, what is the difference between Holland and the U.S.?
Cause it's hot over here, we need more drinks, so you can get a free refill. I though that the Mac would be much bigger over here, with more and extra food, but that's not true at all. In holland we even had more kinds of Mc flurries
Man and wife.
Weight: a lot
Age: 27 and 29
vrijdag 1 augustus 2008
interview 3
Question: what do you think about the price/quality combination?
It's a good combination, low price, good food.
Question: What do you think about the service?
The MacDonald's has got a good service, fast and with a smile.
Question: Do you have some positive experiences of the visit to the Mc Donalds?
Yes, like I said before, The service is good, the price is low, that is what you need at a MacDonald's.
Question: Do you have some negative experiences of the visit to the Mc Donalds?
No, I once ordered a plane burger, but there were some things on it which my girlfriend didn't like. I complained about it and I got a new one directly.
Question: What is typical for Mc Donald’s, what is the difference with other fast food restaurants?
If you order a burger at the Burger King, there are many many things on it. A burger needs to have a lot of meat and maybe a little bit of salade or something. That is something the BurgerKing doesn't understand. It's strange, there are so many people at the Burger King. If you want a salade you would eat somewhere else, don't you think?
Question: Would you like to change or add something to Mc Donald’s?
At the Mac you do have Milkshakes, but ther are just few flavours. I would like to try some other flavours.
Question: Do you think advertising has an influence on your behavior?
No, I think that if you go and eat at the Mac, you do it because it is easy. If you have been there with some friends and you like it, you go back. They could better make the burgers cheaper instead of spending money for advertisement.
Question: What do you think Mac Donalds needs to improve to get more costumers?
I don't think the Mac needs more people, if it is to busy, other people go away. So just keep it like this. Then you also don't need to hire more employees.
Female
Age: 23
Weight: around 100
It's a good combination, low price, good food.
Question: What do you think about the service?
The MacDonald's has got a good service, fast and with a smile.
Question: Do you have some positive experiences of the visit to the Mc Donalds?
Yes, like I said before, The service is good, the price is low, that is what you need at a MacDonald's.
Question: Do you have some negative experiences of the visit to the Mc Donalds?
No, I once ordered a plane burger, but there were some things on it which my girlfriend didn't like. I complained about it and I got a new one directly.
Question: What is typical for Mc Donald’s, what is the difference with other fast food restaurants?
If you order a burger at the Burger King, there are many many things on it. A burger needs to have a lot of meat and maybe a little bit of salade or something. That is something the BurgerKing doesn't understand. It's strange, there are so many people at the Burger King. If you want a salade you would eat somewhere else, don't you think?
Question: Would you like to change or add something to Mc Donald’s?
At the Mac you do have Milkshakes, but ther are just few flavours. I would like to try some other flavours.
Question: Do you think advertising has an influence on your behavior?
No, I think that if you go and eat at the Mac, you do it because it is easy. If you have been there with some friends and you like it, you go back. They could better make the burgers cheaper instead of spending money for advertisement.
Question: What do you think Mac Donalds needs to improve to get more costumers?
I don't think the Mac needs more people, if it is to busy, other people go away. So just keep it like this. Then you also don't need to hire more employees.
Female
Age: 23
Weight: around 100
interview 2
Question: what do you think about the price/quality combination?
The MacDonald's has got very good meals, for no money. The products are not perfect, but what can you expect for just a few dollars.
Question: What do you think about the service?
The service is like working in a factory, they are not friendly at all, they just want to get as many as possible custumers in a short time.
Question: Do you have some positive experiences of the visit to the Mc Donalds?
Yes, I did. Ones I complained about my burger which was cold. The girl behind the desk didn't know what to do, so she called the manager. He directly gave me a new burger, for free.
Question: Do you have some negative experiences of the visit to the Mc Donalds?
The fries aren't as good a they could be. Sometimes they are cold and they put way to much salt on it. I think they do that so I thirsty and by something to drink.
Question: What is typical for Mc Donald’s, what is the difference with other fast food restaurants?
I don't think there are many differences between a Mac or a Burger King. Fastfood is everywhere the same.
Question: Would you like to change or add something to Mc Donald’s?
They could change the fries.
Question: Do you think advertising has an influence on your behavior?
Yes, I do think so. Advertising is the reason I am eating here.
Question: What do you think Mac Donalds needs to improve to get more costumers?
I think it's a fault of the managers that the service is not good. If they hire better people, there would be more satisfied costumers, so they would come back faster.
Female
Age: 21
Weight: 60>x<70
The MacDonald's has got very good meals, for no money. The products are not perfect, but what can you expect for just a few dollars.
Question: What do you think about the service?
The service is like working in a factory, they are not friendly at all, they just want to get as many as possible custumers in a short time.
Question: Do you have some positive experiences of the visit to the Mc Donalds?
Yes, I did. Ones I complained about my burger which was cold. The girl behind the desk didn't know what to do, so she called the manager. He directly gave me a new burger, for free.
Question: Do you have some negative experiences of the visit to the Mc Donalds?
The fries aren't as good a they could be. Sometimes they are cold and they put way to much salt on it. I think they do that so I thirsty and by something to drink.
Question: What is typical for Mc Donald’s, what is the difference with other fast food restaurants?
I don't think there are many differences between a Mac or a Burger King. Fastfood is everywhere the same.
Question: Would you like to change or add something to Mc Donald’s?
They could change the fries.
Question: Do you think advertising has an influence on your behavior?
Yes, I do think so. Advertising is the reason I am eating here.
Question: What do you think Mac Donalds needs to improve to get more costumers?
I think it's a fault of the managers that the service is not good. If they hire better people, there would be more satisfied costumers, so they would come back faster.
Female
Age: 21
Weight: 60>x<
Verklaring vragenlijst
At the end of each interview, we write down some facts of the person we interviewed. Male/Female. Age and Weight. We do this because we want to know if we get the same answers from people with the same age, weight and sexe. We don't ask these questions to the people because that would be rude, so we just estimate these facts.
woensdag 30 juli 2008
De Hoofdvraag
Our main question for the Manager is: What measurements does the Mac Donald's make to get more customers.
Our main question for the customers is: Why do you choose Mac Donald's above other fast-food restaurants.
Our main question for the customers is: Why do you choose Mac Donald's above other fast-food restaurants.
vrijdag 25 juli 2008
interview manager
Question: In which way will Mc Donald’s improve/change their concept in the future?
In the USA the Mc Donald’s will upgrade, innovate and expand their buildings. In the USA they won’t build any new locations because there are more then enough Mc Donald’s at this moment. In the future when there will be more customers more Mc Donald’s locations will be built.
In Europe there are enough possible places where new locations can be built because the number of Mc Donald’s locations is far less than in the USA.
Question: Will Mc Donald’s change their menu’s to better serve the target group?
Yes, these days Mc Donald’s serves ice coffee to compete with Starbucks. The Mc Donald’s also serves cappuccino with different tastes to diverse itself from the competition.
We also offer more healthy products to maintain the demand of customers in more healthy products.
Question: What are the possibilities to make promotion in the company?
Inside the Mc Donald’s there are plenty of possibilities to make promotion. The best chance to make a good promotion is to start working in a location of the company to work yourself upwards.
To make a promotion from the outside with no experience is a lot harder, because they miss work experience and they miss the knowledge of working in the Mc Donald’s concept.
Question: What are the differences between Mc Donald’s USA and Mc Donald’s in the rest of the world?
The menus are adjusted to the target groups in the different countries. For example; In India they serve soya meat instead of cow meat, in Germany they serve beer with the menu’s; in the USA this is prohibited by law. In Japan they serve rice and fish, in the USA there is no demand for these products.
Question: Are the prices of the menus in the different locations adjusted to the target group in that location?
Yes there are differences. Prices differ in the USA. It depends on the location. The location at the Grand Canyon is very expensive. On this location they don’t have any competition with other fast food chains.
Because there is no competition the prices are higher.
In big cities there are a lot of fast food companies so the competition makes sure the prices are low.
Question: What do you want the customer to experience when he/she enters a Mc Donald’s location?
We want to offer fast and friendly service, good food and a clean atmosphere. When the customer walks into a Mc Donald’s which is not clean they won’t come back.
Question: Is there any difference between the ingredients which are used between the different locations?
No, there isn’t any difference. Mc Donald’s has its own contracts with farmers for instance: Cattle, lettuce and tomatoes. If farmers don’t obey the rules of the contract Mc Donald’s will kill the contract. One of the rules is that the farmers only sell their merchandise to the Mc Donald’s. The quality of the food has to be good otherwise the contract will be broken.
In the period of the Mad Cow Disease chicken was sold a lot more, cow meat was sold a lot less.
In the USA the Mc Donald’s will upgrade, innovate and expand their buildings. In the USA they won’t build any new locations because there are more then enough Mc Donald’s at this moment. In the future when there will be more customers more Mc Donald’s locations will be built.
In Europe there are enough possible places where new locations can be built because the number of Mc Donald’s locations is far less than in the USA.
Question: Will Mc Donald’s change their menu’s to better serve the target group?
Yes, these days Mc Donald’s serves ice coffee to compete with Starbucks. The Mc Donald’s also serves cappuccino with different tastes to diverse itself from the competition.
We also offer more healthy products to maintain the demand of customers in more healthy products.
Question: What are the possibilities to make promotion in the company?
Inside the Mc Donald’s there are plenty of possibilities to make promotion. The best chance to make a good promotion is to start working in a location of the company to work yourself upwards.
To make a promotion from the outside with no experience is a lot harder, because they miss work experience and they miss the knowledge of working in the Mc Donald’s concept.
Question: What are the differences between Mc Donald’s USA and Mc Donald’s in the rest of the world?
The menus are adjusted to the target groups in the different countries. For example; In India they serve soya meat instead of cow meat, in Germany they serve beer with the menu’s; in the USA this is prohibited by law. In Japan they serve rice and fish, in the USA there is no demand for these products.
Question: Are the prices of the menus in the different locations adjusted to the target group in that location?
Yes there are differences. Prices differ in the USA. It depends on the location. The location at the Grand Canyon is very expensive. On this location they don’t have any competition with other fast food chains.
Because there is no competition the prices are higher.
In big cities there are a lot of fast food companies so the competition makes sure the prices are low.
Question: What do you want the customer to experience when he/she enters a Mc Donald’s location?
We want to offer fast and friendly service, good food and a clean atmosphere. When the customer walks into a Mc Donald’s which is not clean they won’t come back.
Question: Is there any difference between the ingredients which are used between the different locations?
No, there isn’t any difference. Mc Donald’s has its own contracts with farmers for instance: Cattle, lettuce and tomatoes. If farmers don’t obey the rules of the contract Mc Donald’s will kill the contract. One of the rules is that the farmers only sell their merchandise to the Mc Donald’s. The quality of the food has to be good otherwise the contract will be broken.
In the period of the Mad Cow Disease chicken was sold a lot more, cow meat was sold a lot less.
Interview1
Question: what do you think about the price/quality combination?
She doesn’t think the Mc Donald’s is expensive, for a few dollars you get a good meal.
Question: What do you think about the service?
She said that they didn’t have to wait long. They were helped friendly and fast.
Question: Do you have some positive experiences of the visit to the Mc Donalds?
This is only the third time we visit the Mc Donalds, so far we like the service and don’t have any complains.
Question: Do you have some negative experiences of the visit to the Mc Donalds?
So far we don’t have anything to complain about.
Question: What is typical for Mc Donald’s, what is the difference with other fast food restaurants?
We think the quality of the Mc Donalds is better, the sandwiches taste good. The meat is good and the Mc Donald’s is everywhere.
We have been to other fast food restaurants for a couple of times but we had to wait longer and pay more.
Question: Would you like to change or add something to Mc Donald’s?
No, we haven’t tried the whole assortment. The Mc Donald’s gives us what we expect from them.
Question: Do you think advertising has an influence on your behavior?
We don’t pay enough visits to fast food restaurants to let advertising change our behavior. Maybe our kids will be influenced by the commercials on the television or something, but I hope they will be smart enough to think for themselves.
Man and women
age: 20+
Weight: below average
The people we interviewed were French and didn’t spoke English very well. So the answers were short.
She doesn’t think the Mc Donald’s is expensive, for a few dollars you get a good meal.
Question: What do you think about the service?
She said that they didn’t have to wait long. They were helped friendly and fast.
Question: Do you have some positive experiences of the visit to the Mc Donalds?
This is only the third time we visit the Mc Donalds, so far we like the service and don’t have any complains.
Question: Do you have some negative experiences of the visit to the Mc Donalds?
So far we don’t have anything to complain about.
Question: What is typical for Mc Donald’s, what is the difference with other fast food restaurants?
We think the quality of the Mc Donalds is better, the sandwiches taste good. The meat is good and the Mc Donald’s is everywhere.
We have been to other fast food restaurants for a couple of times but we had to wait longer and pay more.
Question: Would you like to change or add something to Mc Donald’s?
No, we haven’t tried the whole assortment. The Mc Donald’s gives us what we expect from them.
Question: Do you think advertising has an influence on your behavior?
We don’t pay enough visits to fast food restaurants to let advertising change our behavior. Maybe our kids will be influenced by the commercials on the television or something, but I hope they will be smart enough to think for themselves.
Man and women
age: 20+
Weight: below average
The people we interviewed were French and didn’t spoke English very well. So the answers were short.
History and facts Mac Donald's
Numbers:
· McDonald's operates over 31,000 restaurants worldwide, employing more than 1.5 million people.
· McDonald's operates in more than 119 countries on six continents.
· Every day McDonald's serves more than 47 million customers around the world.
Founder:
Ray Kroc was the founder of McDonald's. In 1954, the 52-year-old salesman Ray Kroc was a producer for "Multimixer" milkshake machines when he came across the hamburger establishment of Dick and Mac McDonald in San Bernardino, California. He saw all the customers buying hamburgers at a great rate and thought "This will go Anyplace!" After the McDonald brothers explained that they didn't have the personal desire to expand their concept across the whole nation and worldwide Ray Kroc became their agent for the entire country. A great salesman had discovered his ultimate product. Kroc formed the new company on March 2, 1955, with the name McDonald's System, Inc. This was the start of McDonald's, as we know it today.
Many of our core values and guiding principles that are the foundation of business today were developed by Ray Kroc and his concept.
Symbol
The mascot of Mc Donald’s was a man with a hat on top of a hamburger shaped head whose name was ‘’speedee’’. Its place was taken by Ronald Mc Donald in 1968. The company has become the symbol of the American way of life.
· McDonald's operates over 31,000 restaurants worldwide, employing more than 1.5 million people.
· McDonald's operates in more than 119 countries on six continents.
· Every day McDonald's serves more than 47 million customers around the world.
Founder:
Ray Kroc was the founder of McDonald's. In 1954, the 52-year-old salesman Ray Kroc was a producer for "Multimixer" milkshake machines when he came across the hamburger establishment of Dick and Mac McDonald in San Bernardino, California. He saw all the customers buying hamburgers at a great rate and thought "This will go Anyplace!" After the McDonald brothers explained that they didn't have the personal desire to expand their concept across the whole nation and worldwide Ray Kroc became their agent for the entire country. A great salesman had discovered his ultimate product. Kroc formed the new company on March 2, 1955, with the name McDonald's System, Inc. This was the start of McDonald's, as we know it today.
Many of our core values and guiding principles that are the foundation of business today were developed by Ray Kroc and his concept.
Symbol
The mascot of Mc Donald’s was a man with a hat on top of a hamburger shaped head whose name was ‘’speedee’’. Its place was taken by Ronald Mc Donald in 1968. The company has become the symbol of the American way of life.
Vragenlijst Klanten
List of questions:
Hey sir, are we allowed to ask you some questions??
We are from the NHTV University in Holland, and we are doing an assignment about a well-known American product. For this assignment we want to ask costumers something about MacDonald’s.
What do you think about the price of the products, in combination with the quality? …………………..
What do you think of the service of MacDonald’s? ………………………….
Do you have some positive experience? ......................
And of course, some negative experience? ……………………
What is typical for Macdonald’s, what is the difference with other fast-food restaurants? ...........
Would you like to change or add something to Mac Donald’s? ………………………..
Do you think advertising has an influence on your behavior? ......................................
What do you think Macdonald's needs to improve to get more customers?.....................
Male/female
Age: 20-/20+
Weight:…..
Hey sir, are we allowed to ask you some questions??
We are from the NHTV University in Holland, and we are doing an assignment about a well-known American product. For this assignment we want to ask costumers something about MacDonald’s.
What do you think about the price of the products, in combination with the quality? …………………..
What do you think of the service of MacDonald’s? ………………………….
Do you have some positive experience? ......................
And of course, some negative experience? ……………………
What is typical for Macdonald’s, what is the difference with other fast-food restaurants? ...........
Would you like to change or add something to Mac Donald’s? ………………………..
Do you think advertising has an influence on your behavior? ......................................
What do you think Macdonald's needs to improve to get more customers?.....................
Male/female
Age: 20-/20+
Weight:…..
woensdag 16 juli 2008
Introductie
L.S.
We are going to do our assignement about the Mac Donald's. Our groep has got 4 persons: Luc, he is they oldest one. He is studying FBTR/MTT. Thijs, 20 years young, studies Logistics and economics. Then we have got Sander, he is 18 years and also going to studie Logistics and Economics. Last but not least is Cees, 17 years and he is going to studie Urban design. Our subject is the Mac, because it is a worldwide company with a recognizable brandname.
We are going to do our assignement about the Mac Donald's. Our groep has got 4 persons: Luc, he is they oldest one. He is studying FBTR/MTT. Thijs, 20 years young, studies Logistics and economics. Then we have got Sander, he is 18 years and also going to studie Logistics and Economics. Last but not least is Cees, 17 years and he is going to studie Urban design. Our subject is the Mac, because it is a worldwide company with a recognizable brandname.
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