Our main question for the Manager is: What measurements does the Mac Donald's make to get more customers.
Our main question for the customers is: Why do you choose Mac Donald's above other fast-food restaurants.
woensdag 30 juli 2008
vrijdag 25 juli 2008
interview manager
Question: In which way will Mc Donald’s improve/change their concept in the future?
In the USA the Mc Donald’s will upgrade, innovate and expand their buildings. In the USA they won’t build any new locations because there are more then enough Mc Donald’s at this moment. In the future when there will be more customers more Mc Donald’s locations will be built.
In Europe there are enough possible places where new locations can be built because the number of Mc Donald’s locations is far less than in the USA.
Question: Will Mc Donald’s change their menu’s to better serve the target group?
Yes, these days Mc Donald’s serves ice coffee to compete with Starbucks. The Mc Donald’s also serves cappuccino with different tastes to diverse itself from the competition.
We also offer more healthy products to maintain the demand of customers in more healthy products.
Question: What are the possibilities to make promotion in the company?
Inside the Mc Donald’s there are plenty of possibilities to make promotion. The best chance to make a good promotion is to start working in a location of the company to work yourself upwards.
To make a promotion from the outside with no experience is a lot harder, because they miss work experience and they miss the knowledge of working in the Mc Donald’s concept.
Question: What are the differences between Mc Donald’s USA and Mc Donald’s in the rest of the world?
The menus are adjusted to the target groups in the different countries. For example; In India they serve soya meat instead of cow meat, in Germany they serve beer with the menu’s; in the USA this is prohibited by law. In Japan they serve rice and fish, in the USA there is no demand for these products.
Question: Are the prices of the menus in the different locations adjusted to the target group in that location?
Yes there are differences. Prices differ in the USA. It depends on the location. The location at the Grand Canyon is very expensive. On this location they don’t have any competition with other fast food chains.
Because there is no competition the prices are higher.
In big cities there are a lot of fast food companies so the competition makes sure the prices are low.
Question: What do you want the customer to experience when he/she enters a Mc Donald’s location?
We want to offer fast and friendly service, good food and a clean atmosphere. When the customer walks into a Mc Donald’s which is not clean they won’t come back.
Question: Is there any difference between the ingredients which are used between the different locations?
No, there isn’t any difference. Mc Donald’s has its own contracts with farmers for instance: Cattle, lettuce and tomatoes. If farmers don’t obey the rules of the contract Mc Donald’s will kill the contract. One of the rules is that the farmers only sell their merchandise to the Mc Donald’s. The quality of the food has to be good otherwise the contract will be broken.
In the period of the Mad Cow Disease chicken was sold a lot more, cow meat was sold a lot less.
In the USA the Mc Donald’s will upgrade, innovate and expand their buildings. In the USA they won’t build any new locations because there are more then enough Mc Donald’s at this moment. In the future when there will be more customers more Mc Donald’s locations will be built.
In Europe there are enough possible places where new locations can be built because the number of Mc Donald’s locations is far less than in the USA.
Question: Will Mc Donald’s change their menu’s to better serve the target group?
Yes, these days Mc Donald’s serves ice coffee to compete with Starbucks. The Mc Donald’s also serves cappuccino with different tastes to diverse itself from the competition.
We also offer more healthy products to maintain the demand of customers in more healthy products.
Question: What are the possibilities to make promotion in the company?
Inside the Mc Donald’s there are plenty of possibilities to make promotion. The best chance to make a good promotion is to start working in a location of the company to work yourself upwards.
To make a promotion from the outside with no experience is a lot harder, because they miss work experience and they miss the knowledge of working in the Mc Donald’s concept.
Question: What are the differences between Mc Donald’s USA and Mc Donald’s in the rest of the world?
The menus are adjusted to the target groups in the different countries. For example; In India they serve soya meat instead of cow meat, in Germany they serve beer with the menu’s; in the USA this is prohibited by law. In Japan they serve rice and fish, in the USA there is no demand for these products.
Question: Are the prices of the menus in the different locations adjusted to the target group in that location?
Yes there are differences. Prices differ in the USA. It depends on the location. The location at the Grand Canyon is very expensive. On this location they don’t have any competition with other fast food chains.
Because there is no competition the prices are higher.
In big cities there are a lot of fast food companies so the competition makes sure the prices are low.
Question: What do you want the customer to experience when he/she enters a Mc Donald’s location?
We want to offer fast and friendly service, good food and a clean atmosphere. When the customer walks into a Mc Donald’s which is not clean they won’t come back.
Question: Is there any difference between the ingredients which are used between the different locations?
No, there isn’t any difference. Mc Donald’s has its own contracts with farmers for instance: Cattle, lettuce and tomatoes. If farmers don’t obey the rules of the contract Mc Donald’s will kill the contract. One of the rules is that the farmers only sell their merchandise to the Mc Donald’s. The quality of the food has to be good otherwise the contract will be broken.
In the period of the Mad Cow Disease chicken was sold a lot more, cow meat was sold a lot less.
Interview1
Question: what do you think about the price/quality combination?
She doesn’t think the Mc Donald’s is expensive, for a few dollars you get a good meal.
Question: What do you think about the service?
She said that they didn’t have to wait long. They were helped friendly and fast.
Question: Do you have some positive experiences of the visit to the Mc Donalds?
This is only the third time we visit the Mc Donalds, so far we like the service and don’t have any complains.
Question: Do you have some negative experiences of the visit to the Mc Donalds?
So far we don’t have anything to complain about.
Question: What is typical for Mc Donald’s, what is the difference with other fast food restaurants?
We think the quality of the Mc Donalds is better, the sandwiches taste good. The meat is good and the Mc Donald’s is everywhere.
We have been to other fast food restaurants for a couple of times but we had to wait longer and pay more.
Question: Would you like to change or add something to Mc Donald’s?
No, we haven’t tried the whole assortment. The Mc Donald’s gives us what we expect from them.
Question: Do you think advertising has an influence on your behavior?
We don’t pay enough visits to fast food restaurants to let advertising change our behavior. Maybe our kids will be influenced by the commercials on the television or something, but I hope they will be smart enough to think for themselves.
Man and women
age: 20+
Weight: below average
The people we interviewed were French and didn’t spoke English very well. So the answers were short.
She doesn’t think the Mc Donald’s is expensive, for a few dollars you get a good meal.
Question: What do you think about the service?
She said that they didn’t have to wait long. They were helped friendly and fast.
Question: Do you have some positive experiences of the visit to the Mc Donalds?
This is only the third time we visit the Mc Donalds, so far we like the service and don’t have any complains.
Question: Do you have some negative experiences of the visit to the Mc Donalds?
So far we don’t have anything to complain about.
Question: What is typical for Mc Donald’s, what is the difference with other fast food restaurants?
We think the quality of the Mc Donalds is better, the sandwiches taste good. The meat is good and the Mc Donald’s is everywhere.
We have been to other fast food restaurants for a couple of times but we had to wait longer and pay more.
Question: Would you like to change or add something to Mc Donald’s?
No, we haven’t tried the whole assortment. The Mc Donald’s gives us what we expect from them.
Question: Do you think advertising has an influence on your behavior?
We don’t pay enough visits to fast food restaurants to let advertising change our behavior. Maybe our kids will be influenced by the commercials on the television or something, but I hope they will be smart enough to think for themselves.
Man and women
age: 20+
Weight: below average
The people we interviewed were French and didn’t spoke English very well. So the answers were short.
History and facts Mac Donald's
Numbers:
· McDonald's operates over 31,000 restaurants worldwide, employing more than 1.5 million people.
· McDonald's operates in more than 119 countries on six continents.
· Every day McDonald's serves more than 47 million customers around the world.
Founder:
Ray Kroc was the founder of McDonald's. In 1954, the 52-year-old salesman Ray Kroc was a producer for "Multimixer" milkshake machines when he came across the hamburger establishment of Dick and Mac McDonald in San Bernardino, California. He saw all the customers buying hamburgers at a great rate and thought "This will go Anyplace!" After the McDonald brothers explained that they didn't have the personal desire to expand their concept across the whole nation and worldwide Ray Kroc became their agent for the entire country. A great salesman had discovered his ultimate product. Kroc formed the new company on March 2, 1955, with the name McDonald's System, Inc. This was the start of McDonald's, as we know it today.
Many of our core values and guiding principles that are the foundation of business today were developed by Ray Kroc and his concept.
Symbol
The mascot of Mc Donald’s was a man with a hat on top of a hamburger shaped head whose name was ‘’speedee’’. Its place was taken by Ronald Mc Donald in 1968. The company has become the symbol of the American way of life.
· McDonald's operates over 31,000 restaurants worldwide, employing more than 1.5 million people.
· McDonald's operates in more than 119 countries on six continents.
· Every day McDonald's serves more than 47 million customers around the world.
Founder:
Ray Kroc was the founder of McDonald's. In 1954, the 52-year-old salesman Ray Kroc was a producer for "Multimixer" milkshake machines when he came across the hamburger establishment of Dick and Mac McDonald in San Bernardino, California. He saw all the customers buying hamburgers at a great rate and thought "This will go Anyplace!" After the McDonald brothers explained that they didn't have the personal desire to expand their concept across the whole nation and worldwide Ray Kroc became their agent for the entire country. A great salesman had discovered his ultimate product. Kroc formed the new company on March 2, 1955, with the name McDonald's System, Inc. This was the start of McDonald's, as we know it today.
Many of our core values and guiding principles that are the foundation of business today were developed by Ray Kroc and his concept.
Symbol
The mascot of Mc Donald’s was a man with a hat on top of a hamburger shaped head whose name was ‘’speedee’’. Its place was taken by Ronald Mc Donald in 1968. The company has become the symbol of the American way of life.
Vragenlijst Klanten
List of questions:
Hey sir, are we allowed to ask you some questions??
We are from the NHTV University in Holland, and we are doing an assignment about a well-known American product. For this assignment we want to ask costumers something about MacDonald’s.
What do you think about the price of the products, in combination with the quality? …………………..
What do you think of the service of MacDonald’s? ………………………….
Do you have some positive experience? ......................
And of course, some negative experience? ……………………
What is typical for Macdonald’s, what is the difference with other fast-food restaurants? ...........
Would you like to change or add something to Mac Donald’s? ………………………..
Do you think advertising has an influence on your behavior? ......................................
What do you think Macdonald's needs to improve to get more customers?.....................
Male/female
Age: 20-/20+
Weight:…..
Hey sir, are we allowed to ask you some questions??
We are from the NHTV University in Holland, and we are doing an assignment about a well-known American product. For this assignment we want to ask costumers something about MacDonald’s.
What do you think about the price of the products, in combination with the quality? …………………..
What do you think of the service of MacDonald’s? ………………………….
Do you have some positive experience? ......................
And of course, some negative experience? ……………………
What is typical for Macdonald’s, what is the difference with other fast-food restaurants? ...........
Would you like to change or add something to Mac Donald’s? ………………………..
Do you think advertising has an influence on your behavior? ......................................
What do you think Macdonald's needs to improve to get more customers?.....................
Male/female
Age: 20-/20+
Weight:…..
woensdag 16 juli 2008
Introductie
L.S.
We are going to do our assignement about the Mac Donald's. Our groep has got 4 persons: Luc, he is they oldest one. He is studying FBTR/MTT. Thijs, 20 years young, studies Logistics and economics. Then we have got Sander, he is 18 years and also going to studie Logistics and Economics. Last but not least is Cees, 17 years and he is going to studie Urban design. Our subject is the Mac, because it is a worldwide company with a recognizable brandname.
We are going to do our assignement about the Mac Donald's. Our groep has got 4 persons: Luc, he is they oldest one. He is studying FBTR/MTT. Thijs, 20 years young, studies Logistics and economics. Then we have got Sander, he is 18 years and also going to studie Logistics and Economics. Last but not least is Cees, 17 years and he is going to studie Urban design. Our subject is the Mac, because it is a worldwide company with a recognizable brandname.
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