Numbers:
· McDonald's operates over 31,000 restaurants worldwide, employing more than 1.5 million people.
· McDonald's operates in more than 119 countries on six continents.
· Every day McDonald's serves more than 47 million customers around the world.
Founder:
Ray Kroc was the founder of McDonald's. In 1954, the 52-year-old salesman Ray Kroc was a producer for "Multimixer" milkshake machines when he came across the hamburger establishment of Dick and Mac McDonald in San Bernardino, California. He saw all the customers buying hamburgers at a great rate and thought "This will go Anyplace!" After the McDonald brothers explained that they didn't have the personal desire to expand their concept across the whole nation and worldwide Ray Kroc became their agent for the entire country. A great salesman had discovered his ultimate product. Kroc formed the new company on March 2, 1955, with the name McDonald's System, Inc. This was the start of McDonald's, as we know it today.
Many of our core values and guiding principles that are the foundation of business today were developed by Ray Kroc and his concept.
Symbol
The mascot of Mc Donald’s was a man with a hat on top of a hamburger shaped head whose name was ‘’speedee’’. Its place was taken by Ronald Mc Donald in 1968. The company has become the symbol of the American way of life.
vrijdag 25 juli 2008
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