Interview1

Question: what do you think about the price/quality combination?
She doesn’t think the Mc Donald’s is expensive, for a few dollars you get a good meal.
Question: What do you think about the service?
She said that they didn’t have to wait long. They were helped friendly and fast.
Question: Do you have some positive experiences of the visit to the Mc Donalds?
This is only the third time we visit the Mc Donalds, so far we like the service and don’t have any complains.
Question: Do you have some negative experiences of the visit to the Mc Donalds?
So far we don’t have anything to complain about.
Question: What is typical for Mc Donald’s, what is the difference with other fast food restaurants?
We think the quality of the Mc Donalds is better, the sandwiches taste good. The meat is good and the Mc Donald’s is everywhere.
We have been to other fast food restaurants for a couple of times but we had to wait longer and pay more.
Question: Would you like to change or add something to Mc Donald’s?
No, we haven’t tried the whole assortment. The Mc Donald’s gives us what we expect from them.
Question: Do you think advertising has an influence on your behavior?
We don’t pay enough visits to fast food restaurants to let advertising change our behavior. Maybe our kids will be influenced by the commercials on the television or something, but I hope they will be smart enough to think for themselves.

Man and women
age: 20+
Weight: below average


The people we interviewed were French and didn’t spoke English very well. So the answers were short.